You had to know it would become accepted in high school, NIL in my opinion has ruined college athletics and now transferring schools just for notoriety and being associated with the bigger names is just ok. It's a sad state of affairs. If you are good enough at your sport, it don't matter where you play, they will find you. Loyalty is out of the window and all that is promoted is personal gain.
NIL just brings to light what was going on in the dark forever.