Unc crowds will be lit this year. Packed stadiums, higher ticket prices and sales, tons of publicity, increased NIL. They will be talked about regularly when they were usually an afterthought. They had to do something because things were going nowhere under Mack.
We saw that the increased publicity did for Deion at Colorado. They were a loss away from the conference title game/CFP, some of the best TV ratings, recruiting above their weight, etc.
