UNC has a large following for basketball, but as far as faculty/admin, it's not the same. It's more so tradition. Football has in large part done itself in. The latest example of this would be a myriad of bad coaching hires.UNC is never going to be a top 10 football program because the powers that be (and lets face it, most of their fans and alumni) don't care enough about it to do it. They'll always be a basketball first school even when the football money from the schools that do care about it buries them.