Hey Darkhorse.
The home team owns the rights to regular season so it just has to be cleared with them. They can charge or not charge. We do it with a group of students (who do a great job!)at East, South and West Columbus games. We are also honored to have their footage featured on the Football Friday shows on WECT and WWAY.
I have assisted several groups across the state get started live streaming and would be happy to help. Its very affordable. Some ADs and coaches get freaked out about losing a few tickets here and there, but what we have found is that it allows people to follow their team when they can't come to the game- not prevent people from coming. We have received notes of appreciation from fans in hospitals, airplanes and even Disneyland. This year we will pass our 100th live stream during basketball. We also have a great partnership with Franklin Davis and the Columbus County Sports Network. In fact the majority of varsity football, basketball and baseball games in our county are either on live video or audio. Our IT department has given us wired internet in every pressbox and gym, which makes it all work.
Please let me know if I can help you. I'd be glad to drive up and share what I know and you are always welcome to come down here. At the end of the day, I think the media coverage makes our student athletes feel special and that is so very important.
